B2B Lead Generation

There’s a significant difference between “growth” and “profitable growth.” We’ve seen many companies grow larger but less profitable than ever. Before you launch a B2B lead generation program, business to government (B2G) marketing campaign or other new marketing initiative, consider:

• How much are you going to invest in lead generation relative to the likely return?
• When new business comes on board, how much can you handle?
• How will you measure (and prepare yourselves for) success?

Any company has a finite amount of resources to spend on relationship development and new business lead generation. Especially if that amount is less than your competitors have to spend, it’s critical that your investment generate the highest return possible. To compete and win, you must identify and penetrate your highest priority target markets on a cost-effective basis.

According to David Maister, a seasoned specialist in service firm management, it pays to utilize marketing tactics that illustrate one’s competence vs. assert it. His top four recommended tactics for attracting new clients appear below.

Is your firm in need of these four tools for B2B lead generation or B2G lead generation? We can help. We invite you to Connect With Us.